Projects I've shipped / EU · UK

REPX: The Reputation Exchange

Program Consultant, HypeFin

Co-branded prepaid cards for AS Roma and Wolverhampton.

+15% brand recognition & fan loyalty
The AS Roma official prepaid Mastercard, showing the club crest, a contactless symbol and the cardholder name
The AS Roma official prepaid card. Club crest on the front, contactless, issued on Mastercard.
The AS Roma card sliding out of its carrier, printed with prepaid card powered by REPX
The carrier, printed with activation steps and powered by REPX.
The black AS Roma card sleeve embossed with the club crest
The sleeve the card arrives in.

Partners on the programme

AS RomaEML PaymentsMastercard

Overview

With the RepX group I launched co-branded prepaid cards that tie the card to the club, so fans carry the badge in their wallet. The one that went public was AS Roma: virtual and physical prepaid cards for Giallorossi fans across Europe, issued on EML's rails, with club news, merchandise offers and event invitations attached to the card.

I ran a second programme for Wolverhampton on the same model. That one was never announced publicly, so there is nothing to link to. Across the work, the clubs measured a lift of around 15% in brand recognition and fan loyalty.

In the press

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