By Saad Salman, fintech product manager at Keep Technologies · · Updated
Winning your own name is an entity problem
When I rebuilt this site, Google could already find me. The hard part was standing out from every other Saad Salman: a fabrics business, a film director, hundreds of namesakes. Winning your own name is an entity problem: ambiguity and authority, not discovery.
So I wrote down everything that worked: the on-site setup (titles, a JSON-LD entity graph, canonicals, sitemap), the off-site profile links that matter and a free Google Search Console script that tracks your rank daily. Then I open-sourced it.
It's a Claude skill, MIT-licensed, works for people and companies and drops straight into Claude Code: github.com/saadsalmankhan/entity-seo-skill.
Install it in one line
It's a Claude skill, so there's nothing to clone or configure. Open Claude Code and paste this into the chat:
Install this skill globally https://github.com/saadsalmankhan/entity-seo-skillIt'll pull down the playbook and the Search Console rank script, and walk you through the on-site and off-site steps for your own name or brand.
No black-hat tricks and no promises of position one. Just the legitimate playbook, and honest expectations about how long it takes.
Take it, fork it, open an issue: github.com/saadsalmankhan/entity-seo-skill.
Written by
Saad SalmanFintech product manager in Lahore. I lead program management at Keep Technologies, where I launched the corporate card program with Mastercard, PTC and i2c, and I've shipped 20+ financial products across Canada, the UK, the EU and MENAP. I also consult on card programs. More about me.
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